Launch changes, challenges, and charges ahead because of the people who work here. Explorers, makers, athletes, thinkers, coaches—everyone at Launch is someone who wants to go farther, move faster, discover what’s possible, and champion each other to go one step beyond that. That’s why we call ourselves Navigators.
Company culture can’t be dictated—it has to come from the people who work here.
“Company culture is the product of a company’s values, expectations, and environment.”
– Courtney Chapman, Executive Business Partner, Google
This is the core definition of Launch that you can pull out of your pocket whenever you meet someone new. It answers questions like what do you do? and how are you different?
We are a trusted, customer-centric, people-focused consulting partner for F1000 organizations who seek to advance and transform their business in the age of AI. Unlike the smaller agencies we bring scale and breadth of expertise. Unlike the giant services firms we move fast and accelerate your transformation. We understand the challenges you face and provide a highly tuned model that is flexible to support your needs. We bring our high-performance team and platform to help you make bold moves with confidence.
What it’s all for. How we get there. Why it matters, and what we expect from each person.
Become the most sought-after digital services consulting firm in the market.
Be a high-performing service organization, always looking to level up.
Positively impact people.
Express your true self. Show integrity. Embrace diversity.
Show enthusiasm. Uplift others. Give back.
Stay hungry. Be always curious. Make an impact.
Stand up. Lead change. Set the new standard.
We’re fast, quick to engage, and always looking to optimize.
We work with integrity and pride, delivering products we’d be thrilled to use.
We know our stuff. And we love to share and teach our stuff.
We think and act like founders, moving with agility and seeking opportunity.
We’re all about making the human experience better, easier, and more personal.
Our rich individual experiences, education, and background beget our best ideas.
We’re always looking for what’s next beyond the horizon.
We live the Boldness Equation on and off the clock: Intention + Confidence + Action.
Launch is home to the makers of the now and next. We live in an amazing time for innovation, and it’s exciting to be a part of the boldest changes happening across industries.
But we don’t buy into the mysticism of consulting. We’re not about buzzwords and jargon and hoping that our big fancy words impress and intimidate customers into believing we know what we’re doing.
We just talk to people.
That’s how we do everything: approachable, straightforward, helpful, and fun. We approach customer conversations like they’re dinner-table conversations at home. We’re high-powered, but humble. We’re competitive, but never against each other. We’re professional, but we’re colorful.
You can find out more about how to “speak Launch,” including brand voice and style, over on the Messaging page.
Launch’s reason for existing is to positively impact people—embracing diversity, standing up for each other, and enhancing the human experience through tech. That means Launch is, by definition, an inclusive organization.
Accessibility is the practice of making information, activities, and environments meaningful and usable for as many people as possible. Over the past couple of years, rapid digitization has been a huge help for people with disabilities and differences, but we need to be mindful of accessibility and inclusivity in every communication.
When speaking to a diverse audience, be thoughtful in your phrasing. Idioms, metaphors, and colloquialisms you use in daily life may be unfamiliar to people of a different background. Launch’s voice is direct and plainspoken, so channel that in your communications and be descriptive and forthright in your message.
The more global Launch gets, the more time zones we work between. When scheduling meetings or referring to events, make a point to include your time zone to avoid confusion or scheduling during someone’s off hours.
Finally, be mindful of global holidays when scheduling important meetings. Avoid scheduling events on holidays such as Rosh Hashanah, Eid, various Independence Days, Lunar New Year, and other occasions that our colleagues generally take time off to observe.
At Launch, we abide by W3C Accessibility standards for documents, social posts, emails, and webpages, which you can learn more about here.
Want someone to look over your work and make sure it meets accessibility standards before you send it off? We’d be happy to help. Contact marketing@launchcg.com for an accessibility and inclusion check.