Sectors

Consumer

Direct Technology and Launch Consulting are now one team

Learn about the name change here

The pinnacle of customer engagement

Engaging experiences that not only meet your customers' expectations, but lead them down a bold new path of interacting with your product and your brand.

We've helped Starbucks, Disney, and Carnival Cruises achieve enormous long-term value. Let's work together to figure out how you'll give your customers the ultimate human experience. Book a Vision Map Assessment today!

Disney Magic band case study

80%

Percentage of people who are more likely to purchase when brands offer personalized experiences

1 out of 3

The number of premium customers are willing to pay for a great customer experience

63%

Percentage of of customers who say the best brands exceed expectations across the customer journey

80%

Fraction of customers who stop doing business with a brand they love after only one negative experience

Fulfull your customer’s wants -
before they even know they need it

You don't have to be a hospitality giant to create interactions that delight your customers. Emerging tech enables everyone.

Carnival

Medallion Class - OCEAN most revolutionary
guest experience platform.

read the Case Study

Pick your Vision Mapping plan...

We offer three packaged engagement models to help you turn your vision into the next amazing experience.

Book assessment

Lean

4-6 weeks

Assessment for companies that already have an understanding of their market and opportunity

Standard

6-8 weeks

Engagement with our cross-functional team, for companies that need to evolve their business or solution

Expanded

8-12 weeks

Technology and solution-agnostic engagement, to tackle complicated strategic business problems

...or explore total experience

Your customers aren't the only people who deserve a great experience. You and your team does, too.

This flexible-length engagement takes a holistic, inside-out approach to creating Apex Experiences in your business. Your team will establish maturity in Data Readiness, Customer Experience, and Intelligent Operations. That puts you in peak shape for whatever the market does next.

Take the next step by filling out our contact form with some basic details. We'll help you decide which workshop is right for you.

Book assessment

Follow the 5 tenants of
Apex Experiences

Doing what's been done never started any revolution. To create intimate interactions for your customers, you must start with a fundamental understanding of their needs and emotions - and then you can build lasting, deep, and meaningful connections.

Human-Centered

Multi-Disciplinary

Collaborative

Holistic

Divergent Thinking

“Today’s customers are in the driver’s seat. So consumer companies need to focus on personalization and friction-free experiences. They need to understand their customer — not just down to some segment, but as a very specific individual.”

Mark Hadland
Sector Lead, Consumer

Read Mark's Blog

Groundbreaking.
Personal.
Scalable.

Groundbreaking, personal, and scalable solutions are achieved through a combination of innovative technologies, best-in-breed data engineering, and design-led thinking. Starting with a deep understanding of people, their needs, and how they interact with their physical space, we have leveraged data to create meaningful Apex Experiences with giants across industries, from hospitality to healthcare.

Start your transformation

Click or tap to enlarge

It’s your turn to launch

In the news

Case Study

Double tall mocha with a $4 Billion increase in revenue

Read the case study

Insights

Unreasonably Easy: How to Win Customers When Their Expectations Have Never Been Higher

Read the blog post

Launch navigates world-class organizations through digital transformation. Specifically, we empower people—helping them harness data, implement the tech they need in a digital-first world, and enhance the human experience. From developing their back office and digital platform to crafting connected, personalized apex experiences, we’re ready to guide leaders through any stage of transformation.