March 30, 2021

Navigating Marketing: Teresa Herd

Teresa is an Emmy Nominated, Age's Creative 50 recipient, and Campaign US Digital 40 over 40 marketing expert. She is also a Woman of Impact and Chief Creative Director of the Woman's March identity & PSA's. Her years of creative leadership experience bring innovation, curiosity and strategic thinking to bear on every project, every day. She has worked on both the agency and corporate sides of the business. This has helped her partner easily with both internal and external resources. Understanding customer needs and delivering work that sells is her primary goal. Teresa never settles for just okay. She pushes herself and her team to be more creative, more funny, more interesting, more everything. Ability to understand the business, assists in creating and selling integrated campaigns that span broadcast, in-store, print, direct mail, packaging, and e-commerce. She's at her best when working with and developing a talented and driven team. Humor is a way she makes coworkers and clients feel comfortable. Ultimately, she uses experience and strong intuition to get things done. Teresa's values are to work with nice people on stuff that is good for the world. Simple as that.


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