FAQ

The Launch brand is led by a mix of people from the Marketing and the Sales Enablement teams. With experience spread across visual communications, Launch-branded materials, and Launch sales pursuit assets, the team has done their best to deliver a flexible, easy-to-apply set of guidelines for all Launch employees to apply equally.

The Launch brand will never reach a “done” state. Our most frequently asked questions are answered below, but if you have a question still unanswered, please don’t hesitate to reach out to marketing@launchcg.com.

Dos and Don’ts of the Launch Brand

Do:

  • Do follow the guidelines and use the provided resources and approved assets.
  • Do help maintain brand consistency and uniformity by respecting the original arrangement, spacing, and colors.
  • Do preserve the shape, structure, and integrity when using brand assets.
  • Do use assets at recommended sizes and ensure they are clear and legible at all sizes.

Don’t:

  • Don’t recreate or manipulate the Launch brand assets in any way.
  • Don’t source brand assets from anywhere else except the approved assets within the Launch SharePoint.
  • Don’t use the Launch brand and its assets on anything that contradicts the brand values.
  • Don’t use the Launch logo in place of the word Launch in a sentence.

Questions

Who should use the Launch brand site?

Everyone who works for Launch should use this site. It's a great way to get familiar with the company and find whatever assets you need. Basically, it makes your life easier.

What types of content will I find here?

The Launch brand site is the “place of truth.” All evergreen branding-related information lives here. If you need seasonal branding assets, contact marketing@launchcg.com.

Can I use my own colors, designs, or PowerPoint templates?

Specifically, nope.

I’d like my group / team / project to feel unique. Can I create a logo for them based on the Launch brand?

The Launch wordmark, un, and gradient colors are reserved specifically for the Launch parent brand. These should not be modified or added to for any purpose. Please direct any questions about this policy to marketing@launchcg.com.

I have an idea for a blog post or a suggested podcast guest. Where can I send it?

We love it when our employees share ideas! Send your suggestions to marketing@launchcg.com.

Where do I find case studies?

Many case studies can be found on Launch’s public-facing website. Case Studies for use in client deliverables and other offline materials are available in the Launch Sharepoint. If you can’t find the case study you need, or you’d like to have a new case study created, contact marketing@launchcg.com.

How do I get swag?

If you're attending a conference or hosting an event and need swag ordered, please contact marketing@launchcg.com and make sure to include your budget and projector code.

I have feedback, where can I send it?

We’d love to hear from you! Contact marketing@launchcg.com.

Can’t find what you’re looking for in the guidelines?

Please reach out to marketing@launchcg.com with any questions.

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