Solutions
Sectors
Studios
Insights
Our Partners
.svg)
How do you use AI to solve real business problems? In this video, we dive into how Nike transformed its sneaker release model using AI and machine learning—shifting from long in-person lines to a digital frenzy that created new challenges around fairness and engagement.
Discover how Nike tackled the #IAmUpset movement, leveraged AI to ensure the right customers got access to high-demand shoes, and redefined success beyond just "selling out."
Plus, learn why the best AI model isn’t always the right one—and how integrating AI into company culture was one of the biggest challenges Nike faced.
Watch now to see how AI can drive business impact when it’s applied with strategy, intention, and a deep understanding of the customer experience.
%402x.svg){kind=icon}
How do you use AI to solve real business problems? In this video, we dive into how Nike transformed its sneaker release model using AI and machine learning—shifting from long in-person lines to a digital frenzy that created new challenges around fairness and engagement.
Discover how Nike tackled the #IAmUpset movement, leveraged AI to ensure the right customers got access to high-demand shoes, and redefined success beyond just "selling out."
Plus, learn why the best AI model isn’t always the right one—and how integrating AI into company culture was one of the biggest challenges Nike faced.
Watch now to see how AI can drive business impact when it’s applied with strategy, intention, and a deep understanding of the customer experience.
