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A global media and telecom leader turned 15 petabytes of dormant data into a new revenue engine. With Launch’s guidance, they built a personalized, advertiser-facing data platform that went from concept to MVP in just 5.5 months and earning $2 billion in the first year.
This telecom conglomerate had a vision: build an ad-tech platform that would lead the next wave of personalized, data-driven advertising. They had the audience—70% of U.S. households used their products—and they had the data—15 petabytes of it across platforms and services.
What they didn’t have was a system to unify, activate, and monetize it. Legacy data platforms weren’t scalable, and siloed analytics held them back. Our client needed a partner to help build a business from the ground up, at startup speed—with enterprise-scale reliability.
They wanted to become a leader and innovator in the new direct-to-consumer advertising trend. They saw a lot of opportunity to revolutionize ad delivery, curating ads down to each individual household.
Their goal was to be able to compete with Nielsen. Instead, their more accurate, targeted, and personalized data helped them blow past Nielsen—who, in fact, later subscribed to our client’s platform.
When your target competitor becomes your customer, you know your platform is good.
"With just a few months to show value…multiple partners were brought together, and they knocked it out of the park thanks to Launch’s consulting and technical teams. Nine months later we were doing billions."
Vice President of Advertising
Launch's deep technical expertise and an entrepreneurial mindset brought this project to life. With our guidance, they created a brand-new advertising data portal with Snowflake that provides real-time insights to advertisers and enables intelligent decision-making around advertising spend.
Working closely with the client, we:
Launch designed a holistic solution centered on the Snowflake cloud data warehouse that consolidated 15PB of consumption and marketing data. Key components of this solution involved building processes for improving data quality and data security, while leveraging the scalable design of Snowflake to conduct data transformation activities within the data warehouse itself (ELT pattern).
The outcome was an intuitive, extensible, and secure data portal providing an engaging user experience, using both native and embedded capabilities from Looker for data visualization.
The Looker platform also provided the semantic modeling layer, describing petabytes of data in business terms for easy self-service consumption.
For reporting and security, this solution uses the Anodot Autonomous Business Monitoring platform built on Amazon Web Services (AWS).
The results were nothing short of transformational:
This engagement proved that with the right strategy, speed, and scalability, bold goals are achievable. What began as an ambitious idea became a billion-dollar business in record time—powered by data, driven by design, and accelerated by Launch’s collaborative approach. With a modern, extensible platform in place, the client is now positioned as a leader in the future of targeted advertising.
This company may be a global institution, but this advertising data portal was a startup. That’s why they wanted to work with Launch—in addition to our deep data and tech expertise, we shared their entrepreneurial mindset and their focus on the human impact of this new data-based tech. The client envisioned an experience that not only generated more revenue, but also improved their customers’ interaction with their media and their advertisers’ interaction with the ad platform.
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