Global Telecom & Advertising Data Portal Transformation

A global media and telecom leader turned 15 petabytes of dormant data into a new revenue engine. With Launch’s guidance, they built a personalized, advertiser-facing data platform that went from concept to MVP in just 5.5 months and earning $2 billion in the first year.

Results that matter:
$2B in First-Year Revenue
The platform delivered double the initial goal and helped the client leapfrog the competition.
MVP launched in just 5.5 months
From strategy to scalable infrastructure, Launch accelerated delivery without compromising quality.
Quick Look
Services
Data Architecture
Cloud Engineering
Product Development
Product Development
Go-To-Market Strategy & Implementation
Go-To-Market Strategy & Implementation
Go-To-Market Strategy & Implementation
Go-To-Market Strategy & Implementation
Go-To-Market Strategy & Implementation
Partner
Snowflake
Key Technologies
AWS
Snowflake
Looker
Anodot
API Monetization Tools

The Challenge

This telecom conglomerate had a vision: build an ad-tech platform that would lead the next wave of personalized, data-driven advertising. They had the audience—70% of U.S. households used their products—and they had the data—15 petabytes of it across platforms and services.

What they didn’t have was a system to unify, activate, and monetize it. Legacy data platforms weren’t scalable, and siloed analytics held them back. Our client needed a partner to help build a business from the ground up, at startup speed—with enterprise-scale reliability.

They wanted to become a leader and innovator in the new direct-to-consumer advertising trend. They saw a lot of opportunity to revolutionize ad delivery, curating ads down to each individual household.

Their goal was to be able to compete with Nielsen. Instead, their more accurate, targeted, and personalized data helped them blow past Nielsen—who, in fact, later subscribed to our client’s platform.

When your target competitor becomes your customer, you know your platform is good.

"With just a few months to show value…multiple partners were brought together, and they knocked it out of the park thanks to Launch’s consulting and technical teams. Nine months later we were doing billions.​"

Vice President of Advertising

The Solution

Launch's deep technical expertise and an entrepreneurial mindset brought this project to life. With our guidance, they created a brand-new advertising data portal with Snowflake that provides real-time insights to advertisers and enables intelligent decision-making around advertising spend.

Working closely with the client, we:

  • Mapped user stories and designed UX to match advertiser workflows
  • Engineered a scalable cloud architecture using Snowflake, enabling real-time insight and rapid query performance
  • Consolidated 15PB of marketing and viewership data using an ELT pattern for transformation inside the warehouse
  • Integrated Looker for semantic modeling and visualization, making insights accessible to advertisers and internal teams
  • Used Anodot on AWS for autonomous anomaly detection and performance monitoring
  • Built APIs for internal and external monetization—allowing partners and advertisers to build custom apps and segment audiences

The intricate details (if you're into that)

Launch designed a holistic solution centered on the Snowflake cloud data warehouse that consolidated 15PB of consumption and marketing data. Key components of this solution involved building processes for improving data quality and data security, while leveraging the scalable design of Snowflake to conduct data transformation activities within the data warehouse itself (ELT pattern).

The outcome was an intuitive, extensible, and secure data portal providing an engaging user experience, using both native and embedded capabilities from Looker for data visualization.

The Looker platform also provided the semantic modeling layer, describing petabytes of data in business terms for easy self-service consumption.

For reporting and security, this solution uses the Anodot Autonomous Business Monitoring platform built on Amazon Web Services (AWS).

The Results

The results were nothing short of transformational:

  • $2B in revenue in the first 12 months—double the goal
  • 47 million new subscribers across platforms
  • 360° view of consumer behavior, enabling smarter ad targeting and spend
  • 5.5 months to MVP, setting a new bar for product delivery at scale
  • APIs and segments for monetization, empowering advertisers to self-serve and customize
  • Nielsen subscribed—turning the target competitor into a customer

This engagement proved that with the right strategy, speed, and scalability, bold goals are achievable. What began as an ambitious idea became a billion-dollar business in record time—powered by data, driven by design, and accelerated by Launch’s collaborative approach. With a modern, extensible platform in place, the client is now positioned as a leader in the future of targeted advertising.

Why Launch

This company may be a global institution, but this advertising data portal was a startup. That’s why they wanted to work with Launch—in addition to our deep data and tech expertise, we shared their entrepreneurial mindset and their focus on the human impact of this new data-based tech. The client envisioned an experience that not only generated more revenue, but also improved their customers’ interaction with their media and their advertisers’ interaction with the ad platform.

Ready to create your own AI-ready strategy? 

Digital transformation doesn't have to be overwhelming. Start your journey with clarity and confidence.

Connect With Us