Striking Gold with Data-Driven Solutions

Bowlero, the world’s largest bowling entertainment company, partnered with Launch to replace legacy systems and manual data entry with a SaaS-based dashboard and modern data infrastructure.

Results that matter:
Global Data Automation
Replaced manual spreadsheets with a centralized SaaS dashboard spanning hundreds of locations.
Predictive Decision-Making
Bowlero now uses real-time insights to anticipate customer behavior and regional trends.
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The Challenge

Bowlero had mastered the operational side of entertainment—but their digital and data infrastructure hadn’t kept pace. With hundreds of centers worldwide, they relied on outdated spreadsheets, slow data collection methods, and disconnected reporting processes that strained internal teams and slowed down decision-making.

The lack of real-time visibility across their network made it nearly impossible to spot trends, adapt quickly, or scale insights. Bowlero needed a new approach—one that could eliminate manual processes, unify operations, and unlock the power of their growing data ecosystem.

From spreadsheets to strategic foresight—Bowlero’s data journey turned operational drag into a competitive edge.

The Solution

Launch began with a human-centered approach—interviewing employees, mapping key workflows, and identifying high-friction areas. This led to the development of a modern, SaaS-powered dashboard platform that:

  • Integrated data across all locations
  • Replaced spreadsheet-based workflows
  • Automated reporting and analytics
  • Provided intuitive, real-time visibility into business performance

The platform became a strategic command center—empowering leadership to anticipate change rather than simply react to it.

The Results

Bowlero's transformation is more than just a modernization effort; it's a leap into an era of operational excellence. Shedding the constraints of legacy systems and manual processes, Bowlero embraced the power of data to steer their business forward.

Bowlero’s transformation was operational, cultural, and strategic. It resulted in:

  • Time Reclaimed
    Automated workflows freed employees from manual reporting—redirecting time to higher-value work.
  • Proactive Decision-Making
    Predictive dashboards now enable leaders to forecast trends and adjust tactics before issues arise.
  • Customer-Centric Intelligence
    The platform surfaces both customer-level insights and regional patterns, helping refine marketing, staffing, and programming.
  • Scalable Foundation
    Bowlero’s new data infrastructure supports continued growth, experimentation, and agility.

Together, these shifts helped Bowlero turn their data into a strategic asset—fueling smarter decisions, faster operations, and a future-ready business.

As the world of entertainment continues to evolve, Bowlero is not just keeping up; they are setting the standards. Their data-driven journey is a testament to the transformative power of technology and innovation when harnessed with vision and purpose. In the end, it's not just about rolling strikes on the lanes; it's about rolling with the times and emerging victorious - and they're doing just that.

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