Bowlero, the world’s largest bowling entertainment company, partnered with Launch to replace legacy systems and manual data entry with a SaaS-based dashboard and modern data infrastructure.
Bowlero had mastered the operational side of entertainment—but their digital and data infrastructure hadn’t kept pace. With hundreds of centers worldwide, they relied on outdated spreadsheets, slow data collection methods, and disconnected reporting processes that strained internal teams and slowed down decision-making.
The lack of real-time visibility across their network made it nearly impossible to spot trends, adapt quickly, or scale insights. Bowlero needed a new approach—one that could eliminate manual processes, unify operations, and unlock the power of their growing data ecosystem.
From spreadsheets to strategic foresight—Bowlero’s data journey turned operational drag into a competitive edge.
Launch began with a human-centered approach—interviewing employees, mapping key workflows, and identifying high-friction areas. This led to the development of a modern, SaaS-powered dashboard platform that:
The platform became a strategic command center—empowering leadership to anticipate change rather than simply react to it.
Bowlero's transformation is more than just a modernization effort; it's a leap into an era of operational excellence. Shedding the constraints of legacy systems and manual processes, Bowlero embraced the power of data to steer their business forward.
Bowlero’s transformation was operational, cultural, and strategic. It resulted in:
Together, these shifts helped Bowlero turn their data into a strategic asset—fueling smarter decisions, faster operations, and a future-ready business.
As the world of entertainment continues to evolve, Bowlero is not just keeping up; they are setting the standards. Their data-driven journey is a testament to the transformative power of technology and innovation when harnessed with vision and purpose. In the end, it's not just about rolling strikes on the lanes; it's about rolling with the times and emerging victorious - and they're doing just that.
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