Transforming Benefits and Simplifying Insurance Access in Colorado

Launch partnered with CGI, Connect for Health Colorado, and the State of Colorado to build a unified application platform that simplifies access to ACA and state-run health benefits. Through Salesforce and Oracle technologies, we helped transform a fragmented system into a seamless, accessible digital experience for Colorado residents.

Results that matter:
Unified Benefits Access
Enabled residents to access ACA, Medicaid, and Medicare benefits through a single, streamlined application.
Enhanced System Efficiency
Built dual platforms tailored to new and legacy systems, improving speed, usability, and service delivery.
Quick Look
Services
Salesforce Integration
Platform Development
UX/UI Design
Compliance & Regulatory Alignment
Partner
Salesforce
Key Technologies
Salesforce
Oracle

The Challenge

In Colorado, providing low-income and underprivileged individuals access to health insurance is a critical concern. The state offers two primary pathways to coverage: policies subsidized under the Affordable Care Act (ACA), commonly known as Obamacare, and state-run Medicaid and Medicare programs. However, navigating these options can be challenging, particularly for individuals whose eligibility fluctuates throughout the year.

To address this, our client aimed to develop a single, state-wide application platform that would streamline access to healthcare and welfare benefits for its residents. Their next step? Joining forces with CGI, the State of Colorado, and Connect for Health Colorado to create a user-friendly experience and unified platform.

Connect for Health Colorado now provides a seamless, unified benefits experience—powered by Salesforce, Oracle, and human-centered innovation.

The Solution

To support this vision, Launch partnered with CGI, Connect for Health Colorado, and the State of Colorado to build two integrated platforms:

Salesforce for State-Run Benefits

  • Developed a compliant, scalable Medicaid and Medicare platform
  • Collaborated closely with government stakeholders to meet resident needs
  • Enhanced accessibility and system performance

Oracle for ACA Marketplace

  • Implemented Oracle Fusion Middleware and SOA Suite
  • Built an application platform tailored to the ACA’s newer infrastructure

The Results

By integrating modern technologies with human-centered design, the State of Colorado simplified access to health benefits while increasing system efficiency and impact.

  • Unified Application Access: Residents now use a single platform to apply for and manage ACA, Medicaid, and Medicare benefits.
  • Technology-Driven Efficiency: Custom-built platforms reduce user confusion, speed up eligibility decisions, and simplify the application process.
  • Improved Health Outcomes: By making benefits more accessible, the system supports healthier communities across Colorado.
  • Scalable & Compliant Infrastructure: The Salesforce solution ensures long-term adaptability to regulatory and program changes.

This statewide collaboration demonstrates how technology, when paired with deep public sector insight, can deliver systems that truly serve people. Launch helped transform healthcare access in Colorado—bridging technology gaps, improving outcomes, and supporting residents when they need it most.

At Launch, we empower organizations with cutting-edge Salesforce solutions that drive real impact and measurable results. Ready to learn more? Explore our Salesforce partnership here.

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