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Join us in an enlightening conversation with Adam Cheyer, the tech virtuoso behind Siri, Sentient, and Viv Labs, as he unveils the creative process behind pioneering voice assistants that have transformed our interaction with technology. In this exclusive episode of Navigating Abroad, Cheyer shares his unique "trends and triggers" methodology, offering a glimpse into how he captures the perfect wave of innovation to turn visionary ideas into commercial successes. Dive deep into the mind of a genius who has not only predicted but also shaped the future of AI, and discover how his magician's approach to technology can inspire businesses to embrace AI with strategic timing and foresight. Whether you're an entrepreneur, a tech enthusiast, or simply curious about the future of AI, this interview is a must-watch!
Filmed at the 2024 World Artificial Intelligence Cannes Festival.
Many groundbreaking technologies start as niche concepts before becoming mainstream. The key is recognizing triggers—specific signals that indicate the market is ready. For example, in 2004, Cheyer predicted the rise of social networking when platforms like Friendster were still emerging. When MySpace became the most-visited website in the U.S., he knew it was time to act. That trigger moment led him to co-found Change.org, now a platform with over half a billion users.
The same principle applied to Siri. Cheyer had been working on AI-powered assistants since the 1990s, but it wasn’t until the launch of the iPhone—which combined mobile computing, cloud connectivity, and user-friendly design—that he recognized the perfect moment. He anticipated that voice interaction would solve usability challenges on small screens. Just two years later, Apple acquired Siri, and voice assistants became an everyday tool for billions.
Despite decades in AI, Cheyer admits that today’s large language models (LLMs) have exceeded even his expectations. Initially skeptical, he realized the true power of AI when it began writing and improving code—demonstrating reasoning and problem-solving beyond simple word prediction.
For businesses, Cheyer advises focusing on AI’s strengths, such as content generation and automation, while being mindful of its limitations, including accuracy and factual reliability.
A magician in his spare time, Cheyer sees a connection between entrepreneurship and magic—both require creating something that feels impossible yet seamless. He points to Steve Jobs, who used storytelling techniques straight from a magician’s playbook to unveil new Apple products.
For entrepreneurs and innovators, Cheyer’s message is clear: stay ahead of trends, recognize the right triggers, and be ready to act when the timing is right.
Want more insights on AI and innovation? Check out all of our videos and contact Launch to learn how to implement them into your business processes.
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Join us in an enlightening conversation with Adam Cheyer, the tech virtuoso behind Siri, Sentient, and Viv Labs, as he unveils the creative process behind pioneering voice assistants that have transformed our interaction with technology. In this exclusive episode of Navigating Abroad, Cheyer shares his unique "trends and triggers" methodology, offering a glimpse into how he captures the perfect wave of innovation to turn visionary ideas into commercial successes. Dive deep into the mind of a genius who has not only predicted but also shaped the future of AI, and discover how his magician's approach to technology can inspire businesses to embrace AI with strategic timing and foresight. Whether you're an entrepreneur, a tech enthusiast, or simply curious about the future of AI, this interview is a must-watch!
Filmed at the 2024 World Artificial Intelligence Cannes Festival.
Many groundbreaking technologies start as niche concepts before becoming mainstream. The key is recognizing triggers—specific signals that indicate the market is ready. For example, in 2004, Cheyer predicted the rise of social networking when platforms like Friendster were still emerging. When MySpace became the most-visited website in the U.S., he knew it was time to act. That trigger moment led him to co-found Change.org, now a platform with over half a billion users.
The same principle applied to Siri. Cheyer had been working on AI-powered assistants since the 1990s, but it wasn’t until the launch of the iPhone—which combined mobile computing, cloud connectivity, and user-friendly design—that he recognized the perfect moment. He anticipated that voice interaction would solve usability challenges on small screens. Just two years later, Apple acquired Siri, and voice assistants became an everyday tool for billions.
Despite decades in AI, Cheyer admits that today’s large language models (LLMs) have exceeded even his expectations. Initially skeptical, he realized the true power of AI when it began writing and improving code—demonstrating reasoning and problem-solving beyond simple word prediction.
For businesses, Cheyer advises focusing on AI’s strengths, such as content generation and automation, while being mindful of its limitations, including accuracy and factual reliability.
A magician in his spare time, Cheyer sees a connection between entrepreneurship and magic—both require creating something that feels impossible yet seamless. He points to Steve Jobs, who used storytelling techniques straight from a magician’s playbook to unveil new Apple products.
For entrepreneurs and innovators, Cheyer’s message is clear: stay ahead of trends, recognize the right triggers, and be ready to act when the timing is right.
Want more insights on AI and innovation? Check out all of our videos and contact Launch to learn how to implement them into your business processes.
