Agile Coaching & Product Transformation

The Challenge

A global professional services firm was struggling to deliver a reimagined annual enrollment experience. After two failed attempts—one led by product, the other by engineering—the project had missed expectations and accumulated significant technical debt. With phase three looming and confidence from leadership waning, the client needed a fresh approach—and fast.

Despite adopting Agile frameworks, both execution and alignment were lacking. Product teams were misaligned, engineering practices were inconsistent, and leadership had conflicting strategies. There was a clear need to align the organization at multiple levels to remove roadblocks and drive progress.

‍

The Solution

Launch approached the engagement on two fronts:

1. Team-Level Support
   A dedicated Team Coach worked directly with delivery teams, providing assessments, training, and Agile best practices. Emphasis was placed on improving engineering discipline and integrating testing into each sprint to prevent future defects and delays.
2. Leadership-Level Transformation
   Simultaneously, a Transformation Coach engaged the client’s leadership team—forming them into a functional scrum team tasked with resolving organizational impediments. This top-down transformation was essential for lasting change and cultural alignment.

Launch also introduced a Product Owner Team model, improving cross-team prioritization and allowing multiple product lines to move forward more cohesively and strategically.