Agile Coaching & Product Transformation

With a major deadline approaching, Launch helped a global firm align its teams and leadership—reducing defects by 97% and delivering ahead of schedule.

Results that matter:
97% Reduction in Defects
Robust engineering practices and Agile coaching drastically improved code quality across delivery teams.
Accelerated Delivery by One Month
Integrated testing and sprint planning helped the team not only meet—but beat—the critical enrollment deadline.
Quick Look
Services
Product Strategy
Leadership Coaching
Agile Enablement
Partner
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Key Technologies
Agile & Scrum Frameworks

The Challenge

A global professional services firm was struggling to deliver a reimagined annual enrollment experience. After two failed attempts—one led by product, the other by engineering—the project had missed expectations and accumulated significant technical debt. With phase three looming and confidence from leadership waning, the client needed a fresh approach—and fast.

Despite adopting Agile frameworks, both execution and alignment were lacking. Product teams were misaligned, engineering practices were inconsistent, and leadership had conflicting strategies. There was a clear need to align the organization at multiple levels to remove roadblocks and drive progress.

By aligning teams and leadership, Launch helped a leading global professional services firm beat its deadline and build a foundation for long-term Agile success.

The Solution

Launch approached the engagement on two fronts:

  1. Team-Level Support
    A dedicated Team Coach worked directly with delivery teams, providing assessments, training, and Agile best practices. Emphasis was placed on improving engineering discipline and integrating testing into each sprint to prevent future defects and delays.
  2. Leadership-Level Transformation
    Simultaneously, a Transformation Coach engaged the client’s leadership team—forming them into a functional scrum team tasked with resolving organizational impediments. This top-down transformation was essential for lasting change and cultural alignment.

Launch also introduced a Product Owner Team model, improving cross-team prioritization and allowing multiple product lines to move forward more cohesively and strategically.

The Results

The partnership delivered measurable, high-impact results:

  • 97% decrease in defects, thanks to tighter engineering standards and sprint-integrated testing.
  • 1 month saved on delivery, enabling the team to beat their critical enrollment deadline.
  • Sustainable transformation, with leadership now aligned, empowered, and equipped to maintain change without external support.
  • Improved prioritization and velocity, with a centralized Product Owner Team guiding multiple delivery streams.

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