Welcome
“The greatest wealth is health.”
Virgil wrote that 2,000 years ago. Since then, the field of medicine has transformed countless times, shaped by technology, pandemics, politics, globalization, and more. Through all that change, the fundamental goal has been the same: Improve people’s quality of life through better health.
These disciplines have always been intertwined, from inventing wood and leather prosthetic toes in Ancient Egypt to bioprinting live tissue for organ transplants in Australia today.
Over the past few years, the Healthcare Sector has seen tectonic shifts in the definition and delivery of care. Working with clients from hospitals to insurers as they navigate their digital transformation journeys, Launch has noted and contributed to the following healthcare trends:
1. Innovation is no longer just about inventing and perfecting medical technology. Today, through the use of modern technologies, we’re seeing innovation streamline and enhance people’s experience with the healthcare system.
2. Curing cancer and other brass rings of medical endeavor may be solved with tech. Artificial intelligence and confidential computing tools show great promise for prevention, early detection, and proactive treatment of illnesses before they become life-threatening.
3. With the increasing digitization of healthcare comes increased commoditization of healthcare, and that comes with heightened expectations of a connected, personalized, always-available user experience. People want to be treated like valued customers, not patients.
Competition in this sector is fierce. If you want to succeed, you need to build great experiences for your team and customers—and more than ever, that means great digital experiences. But if you don’t have accurate and enriched data, you hamstring your ability to deliver great experiences. Digital products, self-service, and customer experiences are all fueled by modern platforms.
Fortunately, there are pioneering companies that are paving the way for digital transformation across the Healthcare Sector. This issue of The Navigator examines and celebrates the bold innovations and ideas happening in the industry, from using cruise ship technology to manage guest experience at a hospital to using tele-health services to develop resilience in teens. It’s thrilling to be on the front lines of some of the biggest breakthroughs happening in health right now.
Together with these pioneering organizations, we’re challenging the Healthcare Sector to move the goalposts. The healthcare industry already has expert providers, the hardware, and the data. Let’s harmonize these components into thoughtful, valuable, and intuitive human experiences. Let’s improve people’s quality of life in healthcare, so they can use their “greatest wealth” to its greatest potential.
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