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Carnival Cruise Line partnered with Launch to create Ocean Medallion, the world’s first IoT-powered guest experience platform—delivering personalized, location-aware service even without reliable internet connectivity.
How do you create a live-response, location-aware, personalized-experience platform when you can’t always rely on internet connectivity?
Carnival wanted to deliver an immersive, personalized cruise experience—but at sea, connectivity is unreliable. They needed a platform that could identify guests, anticipate needs, and create real-time experiences without disrupting ship operations or compromising data security.
“There seems to be no shortage of folks that suggest ‘they actually did it’ with respect to these innovations, but the reality is most have had little to nothing to do with ‘doing it.’ However, I will share that Launch has been an invaluable strategic technology partner on the toughest and most critical project elements at Disney and Carnival. The Launch team is the best in their space - always delivering amazing solutions.”
Chief Experience and Innovation Officer, Carnival Corporation
Building upon the team’s prior success with Disney’s MagicBand, Launch engineered Carnival Ocean Medallion:
Launch guided Carnival through ideation, design, technical engineering, and at-sea deployment—turning an innovation vision into a functioning, scalable experience.
Ocean Medallion redefined what’s possible at sea—ushering in a new era of hyper-personalized hospitality and data-driven operations. Ocean Medallion is the first ever guest experience platform to fully deliver personalized experiences based on location, identity, and context. Faster boarding, easy ship navigation, on-demand shopping and food-ordering, and more all help create a luxury experience for guests - and very valuable data for Carnival.
With Launch’s help, Carnival delivered a transformative experience that benefits both guests and crew, including:
Together, Carnival and Launch created the first seaworthy IoT platform—setting a new standard for customer experience in the cruise industry and proving that smart technology can thrive, even in the middle of the ocean.
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