The client is a global retailer of athletic apparel consisting of ten distinct brands and over 3,000 stores across dozens of countries, plus mobile and online shopping experiences.
This client was undergoing a large-scale digital transformation initiative, driven by the desire to create a frictionless and consistent customer experience across all channels and brands. One major piece of the initiative required a complete revamp of the technical architecture to enable a rich customer experience that could support all ten of the client’s brands and help build/scale a team that could provide long term feature enhancement and operations of the new platform.
Launch partnered with our client to evaluate options and align on an architecture to best fit the need for multi-tenancy, scalability, and future-proofing their digital commerce transformation. The team then:
We set up the client company with a foundational platform and teams that continued to enhance and build upon that foundation to meet the business needs across their various brands. The platform provided a consistent customer experience across all touchpoints/channels, which differentiated the brands from competition.
Thus equipped, our client teams:
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