Leveling Up with Launch: Navigating Strategic Data & AI Transformation

The Challenge

This iconic gaming brand had thrived for decades in physical casinos. But COVID-19 disrupted the model—and revealed hard truths. Buffets weren’t driving profits. Spreadsheets weren’t delivering insights. Legacy systems couldn’t keep up. The future was digital—and leadership knew it was time to act.

The company had over 70 potential AI and data opportunities across operations, marketing, customer experience, and more—but no cohesive strategy to bring them to life. They needed quick wins to prove value and a long-term plan to drive transformation. And they had to do it all without losing the essence of what made their brand legendary.

The Solution

Launch led a comprehensive assessment—interviewing 40+ leaders across the business and shaping a strategy that would modernize operations and unlock innovation. Our four-part blueprint included:

• Customer 360 & Analytics Modernization
  Delivered a clear view of every guest—across every interaction—enabling personalization and loyalty growth.
• Data Governance & Foundational Tech
  Established a framework for managing data integrity and unlocking secure, AI-ready infrastructure.
• Strategic Roadmap Execution
  Designed a staged transformation plan with milestones, quick wins, and enterprise-wide value acceleration.
• Change Management
  Cultivated a culture of innovation, preparing teams to embrace change and operationalize new capabilities.